5 Fresh Thinking Goals for the New Financial Year


The new financial year is upon us. You, like us, might be rushing around trying to get your taxes in order, but it’s important to take a moment to reflect on the last 12 months and, perhaps more importantly, consider how you can improve on things in the year ahead.

Lofty resolutions such as achieving higher turnover, embracing innovation and improving the customer experience are all admirable objectives, but they offer little in the way of concrete plans. Instead, set some clearly defined and achievable goals that will add real value to your business in the long run. Here are five ideas to get you started:

1. Reduce call-waiting times

Providing quality client support is critical for fostering trust, developing brand loyalty and building stronger customer satisfaction scores. For most organisations, the first line of support starts at the phone.

This financial year, consider investing in cloud-based communications. Easy to use, efficient and scalable to your needs, a hosted PBX phone system is an indispensable tool when it comes to reducing call waiting times.

2. Build a stronger presence on social media

As the easiest way for companies to interact with customers in 2016, social media channels have proven to be a valuable marketing tool for businesses of all sizes.

Despite their importance, many businesses seem hesitant to fully embrace these digital platforms, with only 31 per cent of Australian small and medium-sized enterprises actively operating a social media strategy, according to a report from marketing agency Sensis.

In the 2017 financial year, unlock greater engagement with your customers by focusing on building a stronger social media presence.

3. Outsource more

Outsourcing more of your work gives you access to professionals with specialised skill sets, while allowing you and your employees to focus on other core areas of the business.

While there are some risks involved with outsourcing, modern technology allows you to stay in touch with external teams like never before. Business phone systems with integrated video conferencing features, for example, ensure all parties are on the same page throughout every stage of a project.

4. Go green

This financial year, do your part for the planet by thinking about how you could minimise your environmental impact. There are many ways to achieve this.

For example, as Forbes contributor Kate Harrison explained, using biodegradable products, investing in energy-efficient appliances and light bulbs, and switching to post-consumer waste products are all easy ways to reduce your company’s carbon footprint.

5. Take a holiday

Around 20 per cent of Kiwis suffer from work-related stress, according to a survey by Statistics New Zealand. Make sure you avoid burnout in the 2017 financial year by taking a well-deserved break when time permits. Communications technology such as cloud-based business phone systems ensure you’ll able to keep an eye on the latest developments in the office from the beach, mountains, city or anywhere else your holiday might take you.

Contact the Conversant team to get started on making some positive changes to your business. A year from now, you’ll wish you’d started today.